Are Consumer Purchases Affected by Mobile Promotions?
Mobile technologies enable marketers to target consumers by time and location. Temporal targeting and geographical targeting through a short message service (SMS) individually increase sales...
View ArticleCEOs Tend to Overstay Their Welcome, Hurting Firm Performance, New Study Finds
The longer CEOs stay in the power – and a new study suggests most of them do, exceeding the optimal tenure length by about three years – the more likely chief executives are to limit outside sources of...
View ArticleFox PhD Student Wins Award for Research Correlating Crowdedness with Response...
A PhD student from Temple University’s Fox School of Business proved she can stand out in a crowd. Michelle Andrews received the Best Conference Paper Award at the 2014 American Marketing Association...
View ArticleFox PhD Student Wins Award for Research Correlating Crowdedness with Response...
A PhD student from Temple University’s Fox School of Business proved she can stand out in a crowd. Michelle Andrews received the Best Conference Paper Award at the 2014 American Marketing Association...
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Fox researcher uncovers strategy for more-successful online advertising
Dr. Xueming LuoThere’s a crucial strategy in online advertising that could revolutionize the way marketing agencies target online consumers, according to Fox School of Business researcher.Dr. Xueming...
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